Dear Opcom,As briefly mentioned in

Dear Opcom,

As briefly mentioned in the meeting this morning, I’m sending you the implementation plan for the Corporate PR campaign (near final) that we will kick off on 27 June. Any comments/inputs are welcome.

Some highlights of the PR campaign:

1. PR storyline: (details on slide 5)

We are preparing our kids for today’s world. But today’s world will be yesterday’s world when they grow up. How can we prepare our kids for a world that is unknown and unpredictable?

Kids’ success in tomorrow’s world starts today. Well-rounded brain development (IMEC) gives kids an exploring mind & the base to learn various skills for the world of tomorrow. So they are ready for whatever may come.

Well-rounded brain development is fostered through the right nutrition & stimulation and MJN helps open our kids future possibilities. MJN builds on 100 years of sole dedication to pediatric nutrition to provide science-based innovations & share knowledge for well-rounded brain development.

Today, MJN reinforces that commitment by announcing special initiatives to help moms prepare their kids for tomorrow’s world.


2. Primary targets: Moms, kindergarten teachers, and the media (with KOL engagement).

3. Communication strategy: To amaze moms about the possibilities their kids can get in the future and emphasize the role of MJN in getting kids ready for future possibilities through nutrition and simulation.

4. Campaign line: “Opening Kids’ Possibilities for the Future”

Under this campaign, series of activities will be implemented from June to December 2016. I am working on details of the kick-off event and pre-event teasing for journalists.

Many thanks,
Hung