Solution: In general, the positive and negative attitude of the customers regarding the products as well as services can be determined by the social factors that positively and negatively affect the perceptions of the customer regarding the product/service. For case, the positive attitude towards the brand Porsche is the satisfaction. It means the customer feels more motivated because this brand is suitable as per the image, personality, status and life style of the individual According to BBCS News (2014), the last few years have demonstrated a tremendous rise in the amount spent of expensive cars, including Porsche
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