Discussion of the Hypotheses I t was found that the impact of relational logistics service quality on operational logistics service quality is positive and very strong from the analysis (H1: Supported). While there are different studies which did not specify this link (e.g., Davis-Sramek et al. 2009 ), assumed a moderating effect between each of them (e.g., Zhao and Stank 2 003) , and assumed a co-varying relationship between them (e.g., Stank, Goldsby, and Vickery 1 999) , it is generally supported that relational performance is an antecedent to operational performance by Mentzer, Flint, and Hult ( 2001 ), Stank et al. ( 2003 ), and Davis-Sramek, Mentzer, and Stank ( 2008 ). From this result, it can be inferred that once a container shipping line has identified a shipper’s needs, it can better focus on the operational means of meeting them. R ecently, fi rms have attempted to increase logistics service offering to improve their competitive positioning, which is often evaluated in terms of customer satisfaction with the services/products provided. The positive impact of logistics services on satisfying customers was consistently recognized by Innis and La Londe (1 994) , Daugherty, Stank, and Ellinger (1 998) , Mentzer, Flint, and Hult (2 001) , Mentzer, Myers, and Cheung (2 004) , Saura et al. (2 008) , and Bienstock et al. (2 008) . Moreover, together with these studies, several studies including Stank, Goldsby, and Vickery (1 999) , Stank et al. (2 003) , Zhao and Stank (2 003) , Davis-Sramek, Mentzer,
đang được dịch, vui lòng đợi..
