Innisfree is a natural brand that s

Innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju allowing for vibrant beauty and pursues an eco-friendly green life to preserve the balance of nature. Innisfree’s snail mask, which is our new product, is this marketing plan’s character. Snail Mask is very popular and its market growth is stable because snail mask is very useful to protect and repair the skin. Our target market is the middle class and the reaches of customers are both female and male. Also, age distribution is about 21 to50 years old. Besides, the competition of the marketing is come from different countries such as Etude house, Nature republic in Korea, Shu uemura Shiseido in Japan and Lancôme, Estee lauder in America. Therefore, the competition of marketing is extremely competitive.
The SWOT analysis

Strength:
1) Our product’s formula is unique – unlike other brands. The brand name originated from the William B. Yeats poem “The Lake Isle of Innisfree." As the name itself implies, INNISFREE pursues beauty in its most natural form.
-> Nhãn hiệu màu xanh nổi bật, logo hình lá trà xanh gây ấn tượng sản phẩm chiết suất từ thiên nhiên – đặc biệt là từ trà xanh, dễ gây thiện cảm với người tiêu dùng.


2) Use 3 years for research and development this snail mask.


3) The ingredients of our mask are in high quality.
Ingredients list: Water, glycerin, butylene glycol, alcohol, betaine, citrus paradisi (grapefruit) fruit extract, honey extract, PEG-60 hydrogenated castor oil, xanthan gum, carbomer, ethylhexylglycerin, potassium hydroxide, aloe barbadensis leaf juice, sodium hyaluronate, citrus unshiu peel extract, orchid extract, camellia sinensis leaf extract, camellia japonica leaf extract, opuntia coccinellifera fruit extract, disodium EDTA, phenoxyethanol, fragrance
Innisfree’s It’s Real Squeeze Mask in Manuka Honey is a sheet mask that claims to deliver rich moisture to “dry, stiffened skin”


4) Our factory has many large-scale machines – we can have mass production.



Weaknesses:
1) The selling price is high as the production cost is high.
2) The package of our snail mask is not attractive.


3) We cannot throw a lot of money and resources of this product as our company has many other skincare products.
Basically, innisfree has come up with 8 different kits, each one tailored to meet a different skin concern.
These 8 different skincare solutions are:
Moisturising (Green Tea)
Whitening Care (Tangerine Peel)
Pore Care (Volcanic Scoria)
Nutrimoisturising care (Golden Olive)
Trouble Care (Bijia)
Firming and Lifting (Soybean)
Total Care (Orchid)
Wrinkle Care (Seaweed)


Opportunities:
1) Rising of South Korean fashion – Hong Kong people are affected by the Korean dramas, pop music and idols.
+ Innisfree's first model was Han Chae-young. Actresses Kim Tae-hee andNam Sang-mi have also endorsed the brand.
On May 2006, actress Song Hye-kyo was chosen as their 4th model. In 2007, actress Moon Geun-young endorsed the brand until 2009.
On September 21, 2009, Girls' Generation's Yoona became the new model of Innisfree, making her the brand's sixth model.
On February, 2012, actor Lee Min-ho was chosen as the new endorser of Innisfree.


2) Increase the confidence of buying Korean skincare products – good public reputation
The best part about shopping on innisfreeworld: there are so many exclusive benefits that are only available on innisfreeworld: you can't get them offline! These include small size trial products of 8 solutions, like the Jeju volcanic pore clay mask 5ml, The green tea seed serum 5ml, and many many more!
There are also exclusive sets like the Jeju super volcanic pore clay mask special set: only 3000 sets are available! With every Super volcanic pore clay mask, you get a toner and cleanser FREE! There are other special launch offers too, so go and check them out on innisfreeworld!
Another cool programme that's exclusive to innisfreeworld is the free Home Trial Kit with every purchase of over USD50, you get two special 8-Solution Home Trial Kits (pick your own skincare concern) for you and a friend to try!
3) Men now pay attention on their images and start to protect their skin by using skincare products.