Legal, regulatory, and compliance v

Legal, regulatory, and compliance violations. While the government works with private industry to
reformulate its regulations around social media, companies in highly regulated industries want to engage
and, at the same time, not violate any laws or regulations. For example, regulators fined Australian
company Allergy Pathway for misleading testimonials written by its fans on Facebook and Twitter, even
though Allergy Pathway did not write them.6 That is the reason 30% of 52 companies we surveyed in our
2012 Altimeter Social Media Risk Management Survey indicated that the legal, regulatory, and compliance
risks from social media were critical or significant, while another 25% rated the risk as moderate.