Jake and Rocket, a cartoon guy and his cartoon dog, can be found on most of the apparel and other branded products sold by the Life is good company. With his perky beret (or other appropriate head gear), Jake has that contented look of being able to enjoy life as it is and finding reasons to be happy right now. And Rocket? Well, he’s just happy to be along for the ride. And what a ride it’s been for the two! They’ve been a part of the company’s growth to over $100 million in revenues. Company co-founders and brothers, Bert and John Jacobs have a personal and business philosophy much like Jake: simplicity, humor, and humility. However, both understand that even with this philosophy, they need to be good managers and they need good managers throughout the organization in order to stay successful.
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