A m azon’s first quarter 2011 profits decreased 33 percent to $201 million as the com pany hashired 45 percent more em ployees over the last 12 months— to 37,900 em ployees presently. AndAmazon is building nine new distribution centers, called fulfillm ent centers, in 2011. Revenuefor the first quarter of 201 1 rose 38 percent to $9.86 billion. Am azon spent $855 m illion onfulfillment in the first quarter, up from $546 million the prior year. A m azon’s spending that firstquarter on technology and content rose to $579 million from $366 million the prior year. Amazonis building data centers for its Amazon Web Service business. For that first quarter, A m azon’srevenue increases still are mainly driven by strong sales of electronics and general merchandise,with sales in North America rising faster than international sales. Amazon is aggresively expanding its cloud com puting business.As A m azon deals with challenges in the e-commerce world and tries to continue developingnew services, product offerings, and partnerships while continuing to establish existing services,several issues must be considered:
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