Direct Selling News Study Conducted by Harris Poll Sorts Direct Selling Fact from FictionIn the age of 24-hour news cycles and quasi-news blogs, the direct selling industry experiences more than its share of fallout from the recirculation of misleading statements and misnomers. Noisy voices shouting falsehoods often overpower industry fact, putting the industry, its companies and sellers on the defensive. Whether these fallacies are motivated by malice or just a lack of information, one thing is clear—the direct selling distribution channel is misunderstood, and too often misrepresented.To sort direct selling fact from fiction, Direct Selling News commissioned Harris Poll to conduct a comprehensive online study among 3,549 U.S. adults 18+ between Aug. 19 and Sept. 2, 2014 to more deeply understand the direct selling industry.This month, Direct Selling News presents some of what we learned—gleaned from the study Harris Poll conducted on our behalf. New data not only dispels several accusations made in the court of public and online opinion; but also advances the industry’s ability to apply a fact-driven, strategic, pro-active offense to better educate the public and potentially quiet industry opponents.What we found flips five common direct selling misconceptions 180 degrees.When it comes to money, 93 percent of current direct sellers reported earning income in the last 12 months.While personal product discounts are extremely appealing to current direct sellers, 50 percent also served the needs of six or more customers in the last month.Most current customers (82 percent) thought their last purchase was a good value.Seven in 10 current customers (69 percent) are likely to speak positively about their direct selling experience.Despite leaving their businesses, 76 percent of past direct sellers rated their experience fair or better and 67 percent purchased from the industry in the past year.
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