The Growth ChallengeThe end of the twentieth century was a time of rapid consolidation in the U.S. banking industry, and Bank of America was an eager participant. Through a three-decade M&A effort, culminating in a $60 billion merger with NationsBank in 1998, the bank transformed itself from a regional West Coast operation into one of the country’s largest national banks, operating some 4,500 banking centers in 21 states and serving approximately 27 million households and 2 million businesses. But as the twenty-first century dawned, Bank of America, like other large U.S. banks, faced a new challenge: With the opportunities for further acquisitions narrowing, it would need to find ways to grow organically, to expand its existing business by attracting more customers and fulfilling a greater share of their banking needs.
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