Knows how to navigate the organizat

Knows how to navigate the organization—Managing a crisis is a team effort. Your crisis manager needs strong relationships with all strategic players to create robust crisis readiness plans, manage and coordinate the team during the crisis — and continually drive support for the program. He or she should also know who to engage for media, stakeholder and board-level communications.

3. Excellent communicator—The ability to communicate is paramount to effectively managing a crisis. Your crisis manager needs to know how to speak to every level of the organization to ensure they all understand the business impact and actions required.