Communicating within your organization • Senior staff: strategic and big-picture information such as the positioning of your organization in the marketplace, opportunities and threats. • Your peers: tactical information such as how much something will cost, what you are asking or expect from them, and how something will help your teams to work together more effectively. • Team members: practical detailed information such as where they can gather information from, who will be working with whom on a project, and what budget will be allocated. 07
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