A property can also obtain information and potential contacts from convention and visitors bureaus (CVBs) or from state tourist agencies. On the national level, there are a number of resources, including the Travel Industry Association of America (TIA), which publishes international marketing manuals; the American Hotel & Motel Association's International Travel Committee; and a number of industry associations. The names of other organizations that are involved in international travel are available in t .e public library in such references as the Encyclopedia of Associations and National Trade & Professional Associations.Reaching International Travelers Since the international traveler market is so far-flung, an individual effort may be far too costly for a small to midsize property. Even larger properties may want to consider a cooperative effort when targeting international travelers, such as joining with a travel supplier (airline, tour group, etc.) or an entire destination area's effort to reach overseas visitors.Affiliation with a travel supplier such as an airline may involve a number of options—from joint advertising to cooperatively offering complete package vacations or business trips. Some properties can offset the price of this type of promotion by supplying space or services to the travel supplier (convention rooms for a company convention, discounted rooms to airline crews, and so on). Destination area efforts may be local in scope or part of a state or national campaign to attract international visitors. State tourist agencies mav have pro-
grams to attract foreign visitors to a state or area; you can advise these organizations of vour interest in reaching the international market. Destination area efforts
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