There are 4 factors affect the buyer behavior: cultural, social, personal and m. Cultural factorCultural factors generally do not affect customer behavior much, because Singapore and Vietnam have the cultures are not different much. But the small factor such as social class influences much to BreadTalk in Vietnam because Vietnam has a lower social class, Vietnam has higher rate of poor population and unemployment. Therefore, it is difficult for them to know and selected the brand from foreign like BreadTalk as the local bakeries.
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