Web advertising saves consumers tim

Web advertising saves consumers time and makes it possible for them
to choose from a wide variety of merchandise from their homes or
offices. In addition, Web advertising facilitates the introduction of
new products and services. US online retail sales will probably reach
over $54 billion in 2001 (eMarketer, 2001), pumping the economy’s
retail spending sector. When shopping for costly items where price
comparison in an information-rich environment is fairly easy, and the
potential for savings significant, the economic motivation to shop on
the Web could be strong (Comer, 2000). Another aspect of the
economic motivation is consumers’ ability to receive free products.
Good for the economy, which is a societal effect, is measured with:
‘Web advertising improves people’s standard of living’; ‘We need Web
advertising to support the Web’; and ‘There have been times when I
have bought something because of a Web advertiseme