Dear Ms Van, As discuss today about

Dear Ms Van,
As discuss today about the program to write off glass for distributor when ASO be run away, I would summarize some key points such as :
1/- SITUATION :
• Our RGB vol declining from month to month
• Glass turn is not improved in both CSD/NCB
• The breakage and losing happen in many years  the glass credit of distributor in booking MUST HIGHER THAN THE REAL GLASS DISTRIBUTORS IN CURRENT .
2/- THE ROOT CAUSE :
A/- External :
• Consumer habit has been changing tend to convenience off take
• Many Big Canteens not allow sell in RGB to ensure safety ..
• Retailer concern about returnable biz
B/- Internal :
• Distributor filling so heavy because they bare the glass credit while the glass has lost in market place
• Supply chain is not smooth as always including the crate and glass look poor during long time recycle
• The high breakage during product go to market
• At the end game, distributor was not focused on RGB vol, SO THEY PUSH ALL CREDIT INTO DCR DAILY OPERATION/THE VOL SELL OUT MUST BE EQUAL WITH GLASS BACK..EVEN MANY POTENTIAL OUTLET WANT TO SELL MORE BUT IT NOT BE AGREED ….
C/- SOLUTION :
1/- MITIGATION DISTRIBUTOR CREDIT :
• Start write off program in March – June : apply in both CSD/Sting RGB based on distributor performance, in which setting the rate index higher for long time distributor.
2/- SUPPORT DISTRIBUTOR SELL OUT THROUGH INCREASE GLASS CREDIT TO RETAIL IN ON CHANNEL :
• Listing ASO to increase glass as the potential sell out : DR work with DCR by ASO/Sub route/Route  TDM/DR get alignment with distributor
• Monitoring the glass credit through DMS : GTM team inform the synchronize way to apply in nationwide
• Build the big campaign in internet shop/where we can sell all package  TMKT is doing
• Build the Combo in Rest Stop/Eatery shop with the concept : Buy Food get Pepsi RGB # 5000 VND instead of Ice Tea price only 1000d/glass  TMKT star up program
3/- SUPPORT TO WRITE OFF GLASS WHEN ON PREMISE OUTLET BE RUN AWAY :
• Effective date ; 15/6/2016
• FCST the number write off by monthly : Ms THOA will make and send to FC
• Setting document to write off : Mr TUAN – GTM Director
+ based on DMS data
+ The proposal to write off by MONTHLY or QUARTERLY : confirm by Distributor/DCR/DR/TDM  GTM confirm  FM proceed AND REDUCE DISTRIBUTOR CREDIT
• Send the confirmation letter and guideline to all distributors ASAP
4/- PLAN TO COLLECT EMPTY :
• Focus on WS, who has credit with distributor : Listing the WS credit DCR/DR  DISTRIBUTOR GET BACK FROM WS
• Inform to all Sales Forces discipline to collect all surplus empty in market place
• Work with 3PL to ensure all glass in distributor will be collected

5/- BIG PROGRAM TO CALCULATE THE REAL GLASS IN MARKET :
• Start to pilot in distributor Phuong Hanh – Daklak
• Setting task force :
+ Rep of Sales : SM/ HCMP The Anh
+ Rep of GTM : Mr Tran Hoang Vinh – IS Manager HCMP
+ Finance : Ms Van will assign …
+ Sales Planning : Ms Giang will assign
• Time of project : from 15 July – 15 August
• After pilot task force will make the proposal to Excom.

I do hope the action plan will improve not only vol RGB but also the glass turn as well, pls input then we can collaboration to implement soonest.

Kết quả (Việt) 1:

Dear Ms Vân, Như thảo luận hôm nay về chương trình viết tắt thủy tinh cho nhà phân phối khi ASO được chạy đi, tôi sẽ tóm tắt một số điểm quan trọng như: 1 /-TÌNH TRẠNG:• Chúng tôi vol RGB giảm từ tháng này qua tháng• Kính biến không được cải thiện trong cả hai CSD/NCB• Vỡ và bị mất xảy ra trong nhiều năm  tín dụng kính của nhà phân phối ở đây phải cao hơn so với THE REAL kính nhà phân phối IN hiện tại.2 /-NGUYÊN NHÂN GỐC RỄ:Một /-bên ngoài:• Thói quen tiêu dùng đã thay đổi có xu hướng thuận tiện ra đi• Nhiều lớn Canteens không cho phép bán tại RGB để đảm bảo an toàn...• Cửa hàng bán lẻ mối quan tâm về returnable bizB / - nội bộ:• Nhà phân phối xăng rất nặng vì họ Trần tín dụng thủy tinh trong khi kính đã mất thị trường • Dây chuyền cung ứng là không mịn như luôn luôn bao gồm thùng và kính nhìn nghèo trong thời gian dài thời gian tái chế • Vỡ cao trong quá trình sản phẩm vào thị trường• Tại các nhà phân phối kết thúc trò chơi, không tập trung vào vol RGB, vì vậy họ đẩy tất cả tín dụng vào DCR hàng ngày OPERATION/THE VOL bán ra phải bình đẳng với kính trở lại... THẬM CHÍ NHIỀU TIỀM NĂNG OUTLET MUỐN BÁN NHIỀU HƠN NHƯNG NÓ KHÔNG ĐƯỢC SỰ ĐỒNG Ý...C /-GIẢI PHÁP:1 /-GIẢM NHẸ NHÀ PHÂN PHỐI TÍN:• Bắt đầu viết tắt chương trình trong tháng ba-tháng sáu: áp dụng trong cả hai CSD/Sting RGB dựa trên hiệu suất phân phối, trong đó thiết lập các chỉ số tỷ lệ cao hơn cho nhà phân phối thời gian dài.2 /-HỖ TRỢ NHÀ PHÂN PHỐI BÁN THÔNG QUA TĂNG KÍNH TÍN DỤNG ĐỂ BÁN LẺ TRONG KÊNH:• Listing ASO to increase glass as the potential sell out : DR work with DCR by ASO/Sub route/Route  TDM/DR get alignment with distributor• Monitoring the glass credit through DMS : GTM team inform the synchronize way to apply in nationwide• Build the big campaign in internet shop/where we can sell all package  TMKT is doing• Build the Combo in Rest Stop/Eatery shop with the concept : Buy Food get Pepsi RGB # 5000 VND instead of Ice Tea price only 1000d/glass  TMKT star up program3/- SUPPORT TO WRITE OFF GLASS WHEN ON PREMISE OUTLET BE RUN AWAY :• Effective date ; 15/6/2016• FCST the number write off by monthly : Ms THOA will make and send to FC• Setting document to write off : Mr TUAN – GTM Director + based on DMS data + The proposal to write off by MONTHLY or QUARTERLY : confirm by Distributor/DCR/DR/TDM  GTM confirm  FM proceed AND REDUCE DISTRIBUTOR CREDIT• Send the confirmation letter and guideline to all distributors ASAP 4/- PLAN TO COLLECT EMPTY :• Focus on WS, who has credit with distributor : Listing the WS credit DCR/DR  DISTRIBUTOR GET BACK FROM WS• Inform to all Sales Forces discipline to collect all surplus empty in market place• Work with 3PL to ensure all glass in distributor will be collected 5/- BIG PROGRAM TO CALCULATE THE REAL GLASS IN MARKET :• Start to pilot in distributor Phuong Hanh – Daklak • Setting task force :+ Rep of Sales : SM/ HCMP The Anh+ Rep of GTM : Mr Tran Hoang Vinh – IS Manager HCMP+ Finance : Ms Van will assign …+ Sales Planning : Ms Giang will assign• Time of project : from 15 July – 15 August• After pilot task force will make the proposal to Excom.I do hope the action plan will improve not only vol RGB but also the glass turn as well, pls input then we can collaboration to implement soonest.