Jake and Rocket, a cartoon guy and

Jake and Rocket, a cartoon guy and his cartoon dog, can be found on most of the apparel and other branded products sold by the Life is good® company.44 With his perky beret (or other appropriate head gear), Jake has that contented look of being able to enjoy life as it is and finding reasons to be happy right now. And Rocket? Well, he’s just happy to be along for the
ride. And what a ride it’s been for the two! They’ve been a part of the company’s growth to over $100 million in revenues. Company co-founders and brothers, Bert and John Jacobs have a personal
and business philosophy much like Jake: simplicity, humor, and humility. However, both understand that even with this philosophy,they need to be good managers and they need good managers throughout the organization in order to stay successful. Bert and John designed their first tee shirts in 1989 and sold them door-to-door in college dorms along the East Coast and in Boston where they’d set up shop using an old card table in locations on one-way streets so they could pick up and move quickly if they needed to. They used this simple sales approach because, like many young entrepreneurs, they couldn’t afford required business licenses. Although they met a lot of wonderfulpeople and heard a lot of good stories during those early years, sales weren’t that great. As the company legend goes, the brothers “lived on peanut butter and jelly, slept in their beat-up van, and showered when they could.” During one of their usual post-sales-trip parties, Bert and John asked some friends for advice on an assortment of images and slogans they had put together. Those friends (some of whom now work for the company) liked the “Life is good” slogan and a drawing of Jake that had been sketched by John. So Bert and John printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. By noon, the 48 shirts were gone, something that had never happened! The brothers were smart enough to recognize that they might be on to something. And, as the old saying goes . . . the rest is history! Since that momentous day in 1994, they’ve sold nearly 20 million Life is good tee shirts featuring Jake and Rocket. Bert attributes their success to his belief that “the ‘Life is good’ message, coupled with the carefree image of Jake, was simple enough to swallow, light enough not to be mistaken
for preachy, and profound enough to matter.” He goes on to say that, “Note that we don’t say ‘Life is great!’ We say life is good, period. Three simple words. People connect with it instantly.” Another important facet of Life is good is their commitment to good causes. And those aren’t just “words” to Bert and John; they act on their words. They are passionately involved with Project Joy, which is a nonprofit organization that fosters the development of at-risk children through the art of play. Bert says their partnership with Project Joy aligns with Life is good’s whole philosophy. The financial commitment the company has made is supported by its Life is good Kids Foundation, which raises funds through the popular Life is good festivals
and through sales of fundraising t-shirts and books at its retail stores. Today, Life is good, based in Boston, has a product line of more than 900 items. The company continues to grow about 30 to 40 percent annually. Bert and John’s style of managing is guided by another of the company’s mottoes, “Do what you like. Like what you do.”® As the company’s Web site states, “In addition to knowledge, skills, and experience, we look to hire people who possess the same optimistic outlook on life that Jake has.” It’s an approach that seems to be working for Bert and John and for Jake and Rocket. Discussion Questions
1. As the top managers of their company, what types of issues might Bert and John have to deal with? Be as specific as possible. Which management functions might be most important to them? Why?
2. Using descriptions from the case, describe Bert and John’s managerial style. Would this approach work for other organizations? Why or why not?
3. How do you think the company’s motto “Do what you like. Like what you do” might affect
how managers manage? Be specific.
4. What managerial challenges might there be in having friends work for your business? How
could these challenges be kept inconsequential?
5. Would you want to work for a company like this? Why or why not?
6. In what ways would the Life is good managers (corporate and retail store) have to deal with the
challenges of customer service, innovation, and sustainability? Be specific in your description.

Kết quả (Ireland) 1:

Jake agus Rocket, Guy chartúin agus a mhadra chartúin is féidir, a fháil ar an chuid is mó de na éadaí agus táirgí brandáilte eile a dhíoltar de réir an Life company.44 good® Lena bearéad perky (nó fearas ceann cuí eile), tá Jake go sámh breathnú ar a bheith in ann taitneamh a bhaint as an saol mar atá sé agus cúiseanna a aimsiú a bheith sásta anois. Agus Rocket? Bhuel, tá sé ach sásta a bheith in éineacht le
turas. Agus cad a thiomána tá sé curtha le haghaidh an dá! Tá siad mar chuid den fhás na cuideachta go dtí os cionn $ 100 milliún i ioncaim. Cuideachta comh-bhunaitheoirí agus deartháireacha, Bert agus John Jacobs bheith pearsanta
fealsúnacht agus gnó i bhfad mar Jake: simplíocht, greann, agus humility. Mar sin féin, an dá thuiscint go fiú leis an fhealsúnacht, is gá iad a bheith bainisteoirí go maith agus is gá iad bainisteoirí maith ar fud na heagraíochta chun fanacht rathúil. Bert agus John a ceapadh a chéad léinte tee i 1989 agus díoladh iad dhoras go doras i dorms coláiste ar feadh an Chósta Thoir agus i mBostún áit gur mhaith leo a chur ar bun siopa ag baint úsáide as tábla cárta d'aois i suímh ar shráideanna aontreo sin d'fhéadfadh siad phiocadh suas agus bogadh go tapa más gá leo. Úsáid siad an cur chuige seo simplí díolacháin mar, ar nós go leor fiontraithe óga, nach bhféadfadh siad acmhainn ceadúnais gnó ag teastáil. Cé gur bhuail siad a lán de wonderfulpeople agus chuala a lán de na scéalta maithe i rith na bliana go luath, ní raibh díolacháin go mór. Mar a théann an finscéal na cuideachta, "bhí cónaí ar im peanut agus glóthach, slept i n-van buille-suas, agus showered nuair a d'fhéadfadh siad." Na deartháireacha Le linn ceann dá gcuid páirtithe iar-dhíolacháin-turas is gnách, d'iarr Bert agus John roinnt cairde le haghaidh comhairle ar an iliomad na n-íomhánna agus na slogans a bhí a chuir siad le chéile. Na cairde (cuid acu anois ar bheith ag obair don chuideachta) Thaitin an "Is é Saol maith" mana agus líníocht de Jake a bhí mhínigh sé le John. Mar sin, Bert agus John clóite suas 48 léinte Jake ar aonach sráide áitiúil i Cambridge, Massachusetts. Faoi mheán lae, bhí imithe an 48 léinte, rud riamh a tharla! Ba iad na deartháireacha cliste go leor a aithint go bhféadfadh siad a bheith ar rud éigin. Agus, mar a théann an aois ag rá. . . Is é an chuid eile stair! Ós rud é an lá úd sin i 1994, tá siad a dhíoltar go bhfuil beagnach 20 milliún Saol léinte tee maith featuring Jake agus Rocket. Bert tréithe a n-rath a chreideamh go "'atá go maith Life' teachtaireacht, mar aon leis an íomhá carefree de Jake, ba é an simplí go leor a swallow, solas go leor gan a bheith cearr
le haghaidh preachy, agus as cuimse go leor chun ábhar. "Téann sé ar a rá go bhfuil, "Tabhair faoi deara nach féidir linn a rá 'Life iontach!' Deirimid go bhfuil an saol go maith, tréimhse. Trí focail simplí. Daoine a nascadh le sé láithreach. "Tá gné thábhachtach eile de Beatha maith is a dtiomantas do chúiseanna maithe. Agus nach bhfuil sin ach "focail" chun Bert agus John; gníomhóidh siad ar a gcuid focal. Tá siad i gceist paiseanta le Tionscadal Joy, a bhfuil eagraíocht neamhbhrabúis a chothaíonn forbairt mbaol leanaí trí an ealaín a bhaineann le súgradh. Bert Deir a gcomhpháirtíocht le Tionscadal Joy ailínithe le Life dea fealsúnacht ar fad. Is é an tiomantas airgeadais an chuideachta a rinne tacaíocht óna Saol Kids maith Foundation, a ardaíonn airgead tríd an Saol tóir féilte maith
agus trí díolacháin thiomsú airgid t-léinte agus leabhair ag a siopaí miondíola. Sa lá atá inniu, Life maith, lonnaithe i mBostún, tá líne a táirge de níos mó ná 900 míreanna. Leanann an chuideachta ag fás thart ar 30 go 40 faoin gcéad in aghaidh na bliana. Tá Bert agus Eoin stíl a bhainistiú faoi threoir ag eile de mottoes na cuideachta, "An bhfuil cad is mian leat. Cosúil le cad a dhéanann tú. "® Mar stáit láithreán gréasáin na cuideachta," Chomh maith le heolas, scileanna, agus taithí, táimid le daoine a bhfuil acu an dearcadh dóchasach céanna ar an saol go bhfuil Jake cíos. "Tá sé cur chuige a cosúil le bheith ag obair le haghaidh Bert agus John agus do Jake agus Rocket. Ceisteanna Plé
1. Mar an bainisteoirí barr na n-chuideachta, cad iad na cineálacha saincheisteanna a d'fhéadfadh Bert agus John ag déileáil leis? Bí chomh sonrach agus is féidir. D'fhéadfadh feidhmeanna bainistíochta a bheith is tábhachtaí dóibh? Cén fáth?
2. Ag baint úsáide as cur síos ar an gcás, déan cur síos Bert agus Eoin stíl bhainistíochta. An mbeadh an cur chuige seo ag obair d'eagraíochtaí eile? Cén fáth nó cén fáth nach?
3. Conas a cheapann tú na cuideachta mana "An bhfuil cad is mian leat. Cosúil le cad a dhéanann tú "a d'fhéadfadh difear a
conas bainisteoirí a bhainistiú? Bí ar leith.
4. Cad iad na dúshláin bhainistíochta a d'fhéadfadh a bheith ann sa mhéid go bhfuil cairde a bheith ag obair do do ghnó? Cén chaoi a
bhféadfaí na dúshláin seo a choinneáil inconsequential?
5. Ar mhaith leat a bheith ag obair do chuideachta mar seo? Cén fáth nó cén fáth nach?
6. Bheadh ​​Cad iad na bealaí is Saol bainisteoirí maithe (siopa corparáideach agus miondíola) chun déileáil leis na
dúshláin a bhaineann le seirbhís do chustaiméirí, nuálaíocht, agus inbhuanaitheacht? Bí ar leith i do chur síos.