We are all inherently visual communicators. Consider kindergarten: crayons, finger paints, and clay propelled our expression, not word processors or spreadsheets.
Yet, the stories you told with these limited means were at least as good—perhaps better—than what you can accomplish with today’s technology. For instance, the following image was painted by Lucas, the son of a friend of mine. On first glance it looks like meaningless globs of paint. But Lucas’ story is about a penguin party, and in that context, the images make brilliant sense. The greater message here is that stories are how people understand and relate to the world, and they naturally associate those stories with appropriate imagery
Unfortunately, somewhere, at some time, someone prob- ably told you that you weren’t very good at drawing. And, after looking around and comparing yourself to other kids in the classroom, you probably consented, threw in the towel, and decided that piano lessons or football might prove a better bet for primary education glory.
Now, as an adult, you may not try anymore—at least in the visual realm. This is ironic considering that your employers and colleagues assess you by how well you communicate—a skill that is reflected in annual reviews, pay increases, promotions, and even your popularity. Effective communication is a job requirement now, whether you’re trying to beat competitors, communicate vision, demonstrate thought leadership, raise capital, or otherwise change the world. And like it or not, your profession likely requires you to communicate using a visual tool, regardless of your proficiency or training in this medium. Business schools in particular drill their students in management, accounting, and technology, but few offer anything approaching Design 101—the one thing that combines creative thinking, analytics, data assimilation, and the inherent ability to express oneself visually.
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