Although public festivals, large conventions, and other complex or
comprehensive event sites should pay particular attention to wayfinding
principles, any event of any size can benefit from employing these tenets.
Location identity and landmarks can be achieved with themes, activities,
props, inflatable sculptures, or different colored balloon arches. Paths
must be directional and should have an obvious beginning, middle, and
end, which can be achieved with story line or “Now Serving Number
____” signage, entertainment, neon traffic cones lining the route, or
brightly colored inflated tubes, along fences or suspended from the ceiling,
that change colors progressively along the path. Regions may be established
by theme, function, or entertainment, such as a “Heaven and
Hell” theme décor, food courts at expositions, conversation (quiet) zones
at networking receptions, or a Country and Western stage and a Salsa
stage at a Southwestern celebration.
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