A MAN AHEAD OF HIS TIME
May 29, 2013
From my computer I got this story of a man ahead of his time.
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Freddy Heineken, like Henry J Kaiser, was ahead of his time. (Remember the Henry J?) He decided to make a bottle for his beer that could be recycled into a brick. Notice the neck fits into a dimple in the bottom of the bottle, a perfect fit like a brick.
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There were buildings made with Heineken beer bottles, but not the wave that Freddy envisioned.
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Freddy thought a square bottle would be more desirable and easier to build with.
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He also designed a cube, to help the building process by smoothing corners and giving some variance to length. But, in the end, people just didn’t like square bottles. A round bottle fits the hand better. And, that is the end of the story. Don’t I wish I had a couple of those bottles for my decorative bottle fence?
Henry J’s failed to attract buyers and were sold off quickly. My father bought a second-hand one and we were teased by neighbor kids about our weird car, most likely imitating their parents talk at the dinner table.
Recycling has reached new heights and if Freddy is still around, I hope he knows he was a man ahead of his time.
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