Quarter on quarter (QOQ) is a measuring technique that calculates the change between one financial quarter and the previous financial quarter. This is similar to the year-over-year (YOY) measure, which compares the quarter of one year (such as the first quarter of 2005) to the same quarter of the previous year (the first quarter of 2004). The measure gives investors and analysts an idea of how a company is growing over each quarter.
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