For mid-range business hotel Brand name: These customized standards focus on the provision of an admirable standard of accommodation, food & beverage and business facilities, and services offered to guest and client of the Hotel.For a 2 star budget and franchise hotel Brand name: These customized standards provide full fledge hospitality services to all of its guests and clients minus the fancy frills of its sister Brand names. While the Hotel does not compromise on the basic hospitality standards of comfort, safety, security and hygience, these standards concentrate on the minimalism concept with a market-driven rate structure that is both affordable and realistic within governing market conditions. http://www.radiancegrp.com/brands/ This is how we will keep building brand equity, brand recognition and loyalty, achieving our performance targets and contributing to the success of the organization.We count on your leadership to make sure your hotel is compliant with the brand standards at all times.Thanks for your passion and commitment.ObjectivesIncrease Brand Experience consistency and constancy. Keep raising the bar in terms of guest experience for building brand equity and brand loyalty:● Reinforcing and clarifying brand experience and service standards● Focusing on key-drivers of satisfaction and brand differentiators – Brand Magnifiers● Tightening the Brand Assurance Program● Setting the pace for Best-in-class performance and delivery● Establishing ambitious and motivating goals
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