The company assembles cameras within 30 days of thereceipt of a retailer's order and ships them the day they are assembled; cameras assembled and shipped in one quarter are available for sales by camera retailers the following quarter. No camera models are assembled in advance, warehoused in company facilities, and then used to fill incoming retailer orders. Because retailer orders are highest in the third quarter of each year in preparation for fourth quarter peak sales, the company peak assembly period comes in Quarter 3. The seasonal pattern of camera assembly and retail sales is shown below:
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