Globalization. Following the key en

Globalization. Following the key end-users (especially in automobiles,
electronics, medicals, and packaging) as they set up manufacturing
worldwide, to be able to deliver exactly the same formulation, anywhere.
This has been a feature of many recent mergers and partnerships, and also
of new investment (such as in carbon black, by Columbian).
• Redefinition of core business and identification of key sectors, to
concentrate on new technology and product development. Great Lakes has
identified flame retardants as a core sector and is now looking to improve
its position in stabilizers; DuPont, Millennium, and KerrMcgee have
decided to stay in titanium dioxide, purchasing the assets of ICI and Bayer;
and Elf Atochem has identified hydrogen peroxides as a core business.
A global position in phosphates (partly as a source for flame retardants)