Resource
Category
Analysis of Marriott resources
Physical
resources
Almost 3,700 operating units and 17 brands in the United States and 72 other
countries.
Properties range from luxurious (Ritz-Carlton) to budget (Courtyard and
Fairfield Inn).
Operational
resources
Each brand has a detailed set of operating procedures which is constantly
updated and refined.
Worldwide reservations system with industry leading costs per reservation.
Common reservations system for all brands allowing for cross-selling
opportunities.
Large web sales volume.
Marriott Rewards is one of the largest frequent guest programmes in the
hospitality sector and is linked to over 30 international airlines.
Financial
resources
Most hotels are financed by third parties with less than 1% of properties being
company-owned.
As a hotel manager and franchisor significant and more stable cash flows are
generated than through real estate ownership.
Strong balance sheet and profitability record.
Human
resources
Over 150,000 employees worldwide.
Extensive staff training and advancement opportunities.
Consistently listed in Fortune magazine annual list of 100 best companies to
work for in United States.