Dear colleague,Over the last few days on eGate, there has been a series of articles explaining some important updates to our strategy and the business model that we are now implementing across the organization.If you have not done so already, please watch this video where I explain these changes and also check out this article on driving profitable growth as well as this one on our transformation toward best-in-class consumer experiences.While this information was presented at the Top Management Meeting in June, now is the time to make sure we all have a common understanding about what we are aiming for and how to get there. Basically, our strategy is to drive profitable growth by creating a best-in-class consumer experience supported by a strong focus on innovation, operational excellence, and talent and teamship. Watch the video to hear more about these various elements and how they relate to each other. The other two articles describe the various innovation areas that build a top consumer experience and the three transformation drivers that help accelerate the impact of our business model: continuous improvements, sustainability and digitalization.You will be hearing from me again soon about our digital strategy and how that will transform the company. The Group management team and I have been putting a lot of focus on this lately to define where we are and where we are heading.Stay tuned!Best regards,Jonas Samuelson
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