Slim Choice is the latest chocolate range put forward by the R & D Department of Choice Chocolate. The report evaluates this range and concludes that it would be an ideal candidate to meet the challenge presented by the market and could satisfy the new consumer demand since it uses significantly reduced milk and sugar ingredients and is endorsed by renowned health experts. According to 97% of the 2000 subjects tested recently, it also retains the same flavour as the original range.It is recommended:key-bullet that Choice Chocolate take immediate measures to launch and promote Slim Choice alongside its existing product range;key-bullet that Slim Choice adopt a fresh and healthy image;key-bullet that part of the launch campaign contains product endorsement statements by renowned health experts;key-bullet that Slim Choice be available in health food shops as well as in traditional chocolate retail outlets
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