Conclusion
The advent of mobile and positioning technologies and the recent reincarnation of push technologies provide new value to users while simultaneously creating new vulnerabilities. It is important for researchers, designers, and policymakers to understand how users strike a balance between value and risk. This research has provided preliminary evidence for some aspects of this dilemma. The current research contributed to existing privacy research by theoretically differentiating three privacy intervention approaches through a justice theoretical lens, for different technological attributes (information delivery mechanisms), in an understudied LBS context. Our initial findings that compensation, industry self-regulation, and government regulation have different efficacy for influencing the privacy calculus model depending on the type of information delivery mechanisms being examined suggests the need for future studies to understand these effects more fully. Using the groundwork laid in this study, future research along various possible directions could contribute significantly to extending our theoretical understanding and practical ability to foster the acceptance of push technologies and LBS.