As a new product, competition for coconut water is fairly low on the German market. As such, it offers great potential for German beverage manufacturers to diversify their products on the market. Certifications, particularly organic certification, can be used to add value to coconut water. Suitable preservation of coconut water is key to retaining its sought-after characteristics. This Product Factsheet will focus on the trade of coconut water for industrial use, which is sold in a B2B context
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