Going viralSix years ago, ad execut

Going viral
Six years ago, ad executive Ed Robinson carried out (accomplished) an experiment. He spent $10,000
to produce a humorous video about a man who meets an explosive end while inflating (expanding) a
child’s raft. He attached his firm’s Web address to the clip and emailed it to five friends. Then he
waited.
By the end of the week, more than 60,000 people had seen the twelve-second video. Robinson says.
The video had ‘gone viral’, passing from Robinson’s friends to their own friends and from there, to
blogs and sites across the Web. Within three months, Robinson’s Web site received 500,000 hits.
Please follow the URL below to read more explanation on Viral mechanisms.
http://www.slideshare.net/Brian_Chappell/viral-marketing-viral-mechanisms-and-seeding-strategies
(Viral Mechanisms)
For Robinson, the traffic (trade) was confirmation that the video and others like it could create a
buzz (a rumor or report) and, in turn, make big bucks. ‘I was trying to prove a point: If you entertain
your audience, they will get it and the viral mechanisms will make the audience come to watch you.’
Cashing in
Companies have gotten the message. Lured (attracted) by the prospect of reaching millions of
consumers without also spending millions of dollars for television air time or space in print media,
companies have shifted more ad dollars to the Net. Video viral marketing (a marketing strategy that
focuses on spreading information and opinions about a product or service from person to person,
especially by using unconventional means such as the Internet or e-mail: Which online social
networks can help with viral marketing?) –so named because –has expanded from a negligible (So
small, unimportant, insignificant) piece of the advertising pie to a $150 million industry, researchers
estimate.
Victim of its own success
However, viral marketing has become a victim of its own success. As more ads and user-created
videos go online, getting ads to go viral has become increasingly difficult. Whereas these ads were
once relatively rare, they now have to compete with millions of other video clips. Companies need to
spend more to give their message an edge (a line or border). Today, Robinson’s London company,
The Viral Factory, charges $250,000 to $500,000 to create ads he guarantees will reach a wide
audience.Video sites
Not only do advertisers need to spend more to make the ads, but increasingly, they’re having to pay
to get them seen in the first place. Rather than waiting for new videos to drop into their mail boxes,
users are now going to sites like YouTube for entertainment. Many of the hundred or so video
sharing sites still don’t charge for posting videos; they fear that …
too many ads will drive away (force to go away) audiences and stifle (suffocate) user-created
content. After all, users go to these sites to see the videos most people find interesting, not ones
some company paid to place. However, the largest and most popular sites, like YouTube , which
shows (suffocate) about 100 million videos daily, already sell some spots, though they won’t disclose
(make known, reveal, uncover) advertising fees.
Going mainstream
It makes sense that video sharing sites are wary (alert, prudent,
careful) of turning off users with too many ads. Neither the sites nor advertising companies want
virals to become the new online spam. Still, with people spending more time on the Net, and many
using video-friendly high-speed connections, it seems highly likely that viral video advertisements
will become mainstream before long. And, as competition for online user attention increases,
companies will be forced to do more to ensure their ads are watched. That in turn could encourage
Web sites to charge more for sports. The bar has been raised.

Kết quả (Việt) 1:

Đi virusSáu năm trước đây, giám đốc quảng cáo Ed Robinson thực hiện (thực hiện) một thử nghiệm. Ông đã dành $10.000để sản xuất một video hài hước về một người đàn ông đã đáp ứng một kết thúc nổ trong khi lạm phát (mở rộng) mộtchiếc bè của trẻ em. Ông địa chỉ Web của công ty của mình với tập tin và gửi nó đến năm người bạn. Sau đó ôngchờ.Cuối tuần, hơn 60.000 người đã thấy mười hai giây video. Robinson nói.Video đã có 'đi viral', đi qua từ Robinson của bạn bè để bạn bè của riêng của họ và từ đó, đếnblog và các trang web trên Web. Trong vòng ba tháng, trang Web của Robinson nhận được 500.000 truy cập.Xin vui lòng làm theo URL dưới đây để đọc lời giải thích thêm về cơ chế virus.http://www.Slideshare.net/Brian_Chappell/Viral-Marketing-Viral-Mechanisms-and-seeding-strategies(Cơ chế virus)Robinson, lưu lượng truy cập (thương mại) đã xác nhận rằng video và những người khác như nó có thể tạo ra mộtBuzz (một tin đồn hoặc báo cáo), và đến lượt nó, làm cho bucks lớn. ' Tôi đã cố gắng để chứng minh một điểm: nếu bạn giải tríđối tượng của bạn, họ sẽ nhận được nó và các cơ chế virus sẽ làm cho khán giả đến xem bạn.'Cashing ởCông ty đã nhận được tin nhắn. Thu hút (thu hút) bởi khách hàng tiềm năng tiếp cận hàng triệungười tiêu dùng mà không có cũng chi tiêu hàng triệu đô la cho truyền hình máy thời gian hoặc không gian trong phương tiện in,công ty đã chuyển đô la quảng cáo hơn vào mạng. Video tiếp thị lan truyền (một chiến lược tiếp thị màfocuses on spreading information and opinions about a product or service from person to person,especially by using unconventional means such as the Internet or e-mail: Which online socialnetworks can help with viral marketing?) –so named because –has expanded from a negligible (Sosmall, unimportant, insignificant) piece of the advertising pie to a $150 million industry, researchersestimate.Victim of its own successHowever, viral marketing has become a victim of its own success. As more ads and user-createdvideos go online, getting ads to go viral has become increasingly difficult. Whereas these ads wereonce relatively rare, they now have to compete with millions of other video clips. Companies need tospend more to give their message an edge (a line or border). Today, Robinson’s London company,The Viral Factory, charges $250,000 to $500,000 to create ads he guarantees will reach a wideaudience.Video sitesNot only do advertisers need to spend more to make the ads, but increasingly, they’re having to payto get them seen in the first place. Rather than waiting for new videos to drop into their mail boxes,users are now going to sites like YouTube for entertainment. Many of the hundred or so videosharing sites still don’t charge for posting videos; they fear that …too many ads will drive away (force to go away) audiences and stifle (suffocate) user-createdcontent. After all, users go to these sites to see the videos most people find interesting, not onessome company paid to place. However, the largest and most popular sites, like YouTube , which
shows (suffocate) about 100 million videos daily, already sell some spots, though they won’t disclose
(make known, reveal, uncover) advertising fees.
Going mainstream
It makes sense that video sharing sites are wary (alert, prudent,
careful) of turning off users with too many ads. Neither the sites nor advertising companies want
virals to become the new online spam. Still, with people spending more time on the Net, and many
using video-friendly high-speed connections, it seems highly likely that viral video advertisements
will become mainstream before long. And, as competition for online user attention increases,
companies will be forced to do more to ensure their ads are watched. That in turn could encourage
Web sites to charge more for sports. The bar has been raised.