global marketing research. although global marketing research professionals perform roughly the same duties as those described in chapter 2, their work is appreciably more complicated. they must first obtain information from secondary sources. useful data maybe gathered from such organizations as the organization for economic cooperation and development, the united nations, the u.n food and agriculture organization, the u.n. world health organizations, and regional trading blocs, such as the andean common market, the association of southeast asian nations, and the european community.in addition, government in foreign countries and u.s. embassies can provide useful information. researchers can also consult nongovernment sources such as banks, international trade clubs, and executives of companies doing business in the country. however, much of this information may have been estimated or crudely compiled and must be carefully analyzed to determine whether primary data should be collected.
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