Use of financial and non-financial performance measuresSecondly, primary data have been analyzed to investigate how many companies are using financial and non-financial measures during their decision making in selected manufacturing organizations. Respondents were requested to rate their firms to what extent they are apply both lagging (financial) and leading (non-financial) performance indicators with five Likert scales. The compiled results are shown in Table 8 with respect to seven important measurement perspectives. According to the findings, selected manufacturing companies are using financial measures at large extent such as capacity, capital budget, investment, production volume, efficiency, effectiveness, ROA, profit margin, ROCE, etc. but at very low extent leading indicators.
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