MAJ08441 MarketingThe Marketing maj

MAJ08441 Marketing

The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this major (chosen as an elective in CBK91078).

Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing

Completion requirements
24202 Consumer Behaviour 6cp
24309 Marketing Research 6cp
24210 Integrated Marketing Communications 6cp
24415 Marketing Planning and Strategy 6cp
24100 Applied Project in Marketing (Capstone) 6cp
Select 18 credit points of options: 18cp
24999 Business Internship 6cp
24205 Business-to-Business Marketing 6cp
24104 Emerging Marketing Issues and Social Media 6cp
24220 International Marketing 6cp
24331 Marketing Analytics and Decisions 6cp
24222 Marketing Channels 6cp
24223 New Product Marketing 6cp
24224 Pricing Strategies and Tactics 6cp
24306 Services Marketing 6cp
Total 48cp