Strategic Plans Once we agree on the direction the organization should take and the issues we must address to get there, we must derive strategies of how to get there. Developing strategies is the fourth step in the strategic planning process. I call this step strategic plans. Strategic plans are the documented, specific courses of action that define how to deal with critical issues. They result from the development and evaluation of the alternatives available to the organization. If the critical strategic issues are truly important, and if the mission statement reflects the organization's fundamental priorities, the strategic plan should last for three to five years. Implementation Strategic management is more than just developing strategic plans. It involves managing the organization strategically. From day to day, leaders must manage the organization so that its strategic plans are implemented. Implementing strategic plans calls for development of the right organizational structure, systems, and culture, as well as the allocation of sufficient resources in the right places. Implementation--the execution of selected courses of action--is a crucial step in the strategic management process. It is essential to involve, from the very beginning of the process, individuals and groups who will help to carry out the strategic plan. Implementation also requires ongoing motivation. This means showing individuals and groups how their work has helped achieve the organization's objectives. The plan must remain a highly visible driving force within the organization. Implementation of the plan must become an integral part of day-to-day operations. It is not something extra to do; it is the thing to do. As such, it is the impetus for motivation, recognition, and reward.
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