new version attraction" represent on the one hand a reformulation of the attraction product ,yet preserving the existing imagescape,because the current public has become to familar with it and,on the other hand ,expansion to new locations and access to new markets.The expansion of the Disney concept to Japan,Paris and Hong Kong represents a good example of the latter type of developments are supply - led,as they are generating demand in spatial terms where it has not been previously and so there is a need for substantial market research and forecasting in order to take account of both short-term conditions and longer-trem ones.Yet there is no guarantee of success ,as realised by the financial difficulties of Disneyland Paris ,so that in the case of Hong Kong Disney was careful to lay the bulk of the investment on the government of Hong Kong.For established attractions,meeting the needs of new and future markets may require a much greater leap forward in terms of imagescape deveplopment for the new version to be successful,something that was achieved successfully by the opening of the Guggenheim inBilbao.
Those attractions that carry with them the highest level of risk are labelled "wonder" attractions,as identified.This type of atrraction represents projects on the a grand scale that deliver significant economic impacts on their location.Because the development of such attractions contains considerable risk and uncertainty,it is fair to say that very few examples of attraction deveplopment would sit in this category.
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