Shape of the mapa cafe LogoIt comprises of a square surrounding circular rings. The ‘square surrounding a circular ring” design was intended to symbolise the principles of yin and yang harmony. In Vietnamese culture and philosophy, two shapes of square and round, when being coupled and tied together, indicates a positive combination, which results to a good, harmonious, and everlasting result. mapa cafe figure is based on lowercase characters and placed on a dark red circular background. The ma and pa, which was actually an idea of the company’s president, implies ‘parents’ and also conveys the company’s message which is ‘we wholeheartedly care for our customers as our family’.Colours of the mapa cafe LogoThe rich dark red colour was introduced to add to the warmth and lively appearance of the overall corporate identity, whereas the use of white colour in the mapa cafe logo depicts such qualities as charm, purity, superiority, integrity and elegance of the products and service.Font of the mapa cafe LogoThe mapa cafe Logo features a custom typeface designed specifically for the company.
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