Associated British Foods, the parent company, has an overall sales turnover of US$ 16.37 bilion. It has 97,000 employees working in 44 different countries. Primark itself employs 34.000 across 226 stores, with 7.47million square feet of selling space. Primark is now the second- largest retailer in the United Kingdom.Primark also does not advertise. Instead it relies on public relations, word of mouth, and the strategic positioning of key stores. Clearly the business operates on tight margins.Primark’s planning is focused on the ability to offer fast fashion products at the lowest possible price. At the same time, it attempts to ensure that it operates within an ethical framework.Primark has membership in the Ethical Trading Initiative and it also support local charitable organization and community projects. It is also going through the process of replacing plastic carrier bags with paper bags.
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