You won't find many brand names at Aldi.
About 90% of the products at the grocer are private label. By eliminating the middleman, Aldi can pass the savings on to consumers.
Aldi sticks to private labels and offers fewer items than the typical grocery store, a strategy also used by Costco. While the typical store offers 40,000 items, Aldi offers just 1,400.
Selling fewer items increases sales volume and helps drive discounts.