• [The term of this Insertion Order shall be from November 8, 2016 to December 31, 2016 and will be automatically renewed for an additional one year term each time, unless terminated by either party by written notice of termination to the other with a notice date at least 30 days in advance of the applicable renewal date (with the first renewal date being January 01, 2017, in which case, the term of this IO shall last till the end of the then applicable term or renewal term (as the case may be). For the avoidance of doubt, this clause shall prevail over anything contrary in the Publisher Terms and Conditions (including Section 4.2(a).