people's choice in clothes has always helped to give others an impression of who they are , but recently , a whole new industry has developed to help people create the image they want to present . nowadays it is becoming more and more common for politicians and business people to employ professional image consultants to help them look their best .
the advice that image consultants give depends on what the client wants to look for and who he or she wants to appeal to . for example , an ambitious business executive will be advised to wear a smart dark suit , a politician who wants to appeal to young supporters might be told to wear something less formal , such as jeans and a baseball cap .
TV appearances require special care . there are some patterns , for example checks , that must not beshown because they can in terfere with the picture. both men and women also need advice on make up , which is essential because the bright studio lights