The business of tennis clothes has grown astoundingly in the past few years. Over $250 million is spent annually on the trappings of tennis. Apparently everyone wants to look like a pro, even though 20% of the clientele has never played the game.Manufactures pays the stars lucrative fees for wearing their brands of clothes and weilding their racquets on the center court. Chris Evert-Lloyd, for example, is rumored to have signed a five-year contrast for $5 million with Ellesse, a producer of fancy, expensive tennis wear. John Mc Enroe gets a reported $600,000 for playing with a Dunlop racquet, $330,000 for sporting Tacchini clothes, and $100,000 for tying his Nike tennis shoes. Obviously, in a bad year, these stars make more as fashion models than as athletes.Not only tennis players get free clothing, but also all people involved in the game-the referees, linespeople, ball boys and girls -are living advertisements for tennis wear producers. Where, traditionally, conservative white clothing was required for the entire tennis coterie, changing times have seen a new vogue in tennis outfits. Flamboyant colors, designers's maneplates, geometric figures, and bold lines distinguish the new tennis togs their predecessors.
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