If you're talking about Walt Disney, the man, I think that there are three core values that governed most of what he did.
The most concise explanations of these have been, for me, in Neal Gabler's biography, where these quotes come from.
Walt on the aim of the arts: "The most important aim of any of the fine arts is to get a purely emotional response from the beholder."
On the fact that money was not the point, but the "happy byproduct" of the work: "I could buy a big house in Florida and fill it with paintings and other expensive junk. But what for? That's for people who are bored or want to impress their neighbors." Money wasn't for personal indulgence. Money was for quality, and independence.
Gabler on his desire for perfection: "Walt wanted the studio to be besotted, as he was, with the notion of excellence. He wanted obsession."
So, Disney strived for perfection that would cause an emotional response of which money was a byproduct, not the ultimate aim.
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