Chen et al. (2009b) explain that unlike collaboration or cooperation, integration involves restructuring firm processes to better distribute, align, and utilize both internal and external resources.This reconfiguration is achieved through process and informational connectivity, and the simplification of activities. It is important to consider integration in this research because of its similarity to—and differences from—collaboration/cooperation as well as the recent calls for research to investigate the role of technology and integration in interfirm process coordination(Daugherty 2011).
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