The Bad Old Days 203Empathize, Focus, Ideate, Prototype, Test 204How to Mess Up a Good Thing 208Short Validated Learning Loops 209How Lean Startup Thinking Changes Product Design 210Start by Guessing 211Name Your Risky Assumptions 212Design and Build a Small Test 212Measure by Running Your Test with Customers and Users 214Rethink Your Solution and Your Assumptions 215Stories and Story Maps? 21516. Refine, Define, and Build. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217Cards, Conversation, More Cards, More Conversations… 217Cutting and Polishing 218Workshopping Stories 218Sprint or Iteration Planning? 222Crowds Don’t Collaborate 225Split and Thin 227Use Your Story Map During Delivery 232Use a Map to Visualize Progress 233Use Simple Maps During Story Workshops 23417. Stories Are Actually Like Asteroids. . . . . . . . . . . . . . . . . . . . . . . . . . . 239Reassembling Broken Rocks 241Don’t Overdo the Mapping 243Don’t Sweat the Small Stuff 24418. Learn from Everything You Build. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247Review as a Team 247Review with Others in Your Organization 251Enough 253Learn from Users 254Learn from Release to Users 255Outcomes on a Schedule 255Use a Map to Evaluate Release Readiness 25
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