2.
the aspiration of every rohto member is the creative genesis of our future
rohto's corporate slogan : rohto, a pharmaceutical company pledged to bring you happy surprises
our dream is to initiate and create product and services that bring happiness surprise to all out customers
out corporate identity in the expression of the dream
every out of us at ROHTO strives to express out determination and dedication
our corporate slogan and logo symbolize aspiration and commit ment
we promise we deliver happy surprises to our customers
we pledge that we shall continue to deliver this aspiration in the form product and services
we shall create good products and servicers that we ourselves find exciting and then transfer this excitement to our customers
all Rohto member shall work together and make progress by instilling in and spreading among other our excitement in encountering " happy surprises"
1.
rohto proclaims to create waves of " happy surprise" for our customers
we are committed to bringing you happy surprises
a pledge from every rohto member
"happy surprise" far beyond your expectations
a new slogan and a new mission for a new rohto
rohto newly adopted " happy surprise" as a corporate slogan to widely proclaim our committment to delivering surprise and happiness to our customers through our products and services
more than a century of " harmonious and cooperative effort" share with us the enthusiasm that flows from our new resolution
3.
our mission is to provide customers with satisfaction more than the money they spend on purchasing our products
this was a statement that emerged out of the ARK project company policy team comprising young company members formed in february 2003
ARK stands for " ashitano rohto kangaeru" which translates to " designing tomorrow's rohto"
the adoption of rohto's new corporate identity ensued
to satisfy diverse products demands for health and beauty and to continue offering products that surpass customers expectation (=excitement) is that has galvanized us into action
packing " happy surprises" into products and services , we strive to move one more step closer to what our customers really want
4.
the corporate logo sends out a strong message that rohto will continue to satisfy customer expectation with " happy surprises" the color blue represents the intelligence and trustworthiness of rohto as a company
the "o" at the end which is jumping in mid-air, show that rohto is ready to leap into a successful future
the red bar underlining " rohto" indicates the enthusiastic dedication ( passion) that is shared by every rohto member . a passion that has stirred each member from the day of rohto's foundation more than a century ago until this very day
5.
rohto's seven pledges
we work wholeheartedly to support society to help create a better world
to this end resolved to learn with humility and strive continously toward self-improvement
we place the highest importance in earning the trust and respect of our colleagues and our external business partners
we take pride in our corporate culture fosters ideals, stirs passionate debate and generates energetic action
we delight in constantly challenging each other to create waves of happy surprises for our customers worldwide
our people are our greatest asset . our hard working culture, spirit of chose cooperation, determination passion and leadership provide the fuel that drives the company
we firmly pledge to serve the society and the environment, and are thankful for our meaningful existence