Marketing and Service Strategies
Wal-Mart built differentiated business departments to serve different market
segments. They included supermarket (1,294 stores in 2001), one-stop shopping store
with entertainment facilities, so-called Sam’s Club member warehouse, (528 stores),
discount store targeted family (2,348) and small scale stores selling foods and related
stuff (19). Wal-Mart has discounted stores in Canada and Mexico. As for Asia
operations, she mainly uses supermarkets supplemented by warehouses.