our main target resspondent is female whose age is from 18 to 50 year old , we choose that target respondent for two reason . first of all , female tend to care about beauty products more than male , they offer consider about quality, price, brand , then they are going to mske a comparison between this brand and tat brand .Beside that female especially, housewife are the decision maker in family, therefore they also choose which sampoo, shower gel .... are good enough for theirhusband and children. besides, we also choose a small target respondent group of male whose age is from 18 to 29 years old. The reason is they are active, young , and fashionable.Income is one of the important elements of this research , because the female in A and B classes pay more attention to the functions of the products as well as the brand's reputation. while C class female is just concerned about the price. in addition , we just choose male of a and b classes because c class male do not often pay attention to personal care products.
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