• Model 1: “Perceived security” as independent variable and “Perceived trust” as dependent variable (test H3).• Model 2: “”Perceived price”, “Perceive convenience”, “Perceived security”, “Perceived trust” as independent variables and “Attitude towards online shopping” as dependent variable (test H1, H2, H2a and H4).• Model 3: “Attitude towards online shopping” as independent variable and “Intention to purchase” as dependent variable (test H5).
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