Counting worker interactions certainly is more objective than asking a manager to rate someone’s communications skills. The question, of course, is whether this type of data mining is an effective performance measure. For example, is the number of e-mails a person sends and receives a valid measure of the extent of that person’s communications? Will people in the organization accept it as a performance measure? And would informing employees that they are expected to send frequent electronic messages help them produce more or better-quality work? Sources: Stephen Bak
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