Box 1: Company/Account NameList the customer that you would like to engage jointly with Microsoft. Box 2: ISV account manager name, role, and titleIdentify the team within ISV that owns the account, manages the opportunity and will work with Microsoft on a joint solution. Box 3: Company/Account RegionWhat region of the world is this account located?Box 4: Primary point of contact at target accountInclude job title, role within current opportunity, and if they are or are not a decision maker. This will be key relationships with in the account. Provide a summary level description for each contact you provide.Box 5: Account Sector/ VerticalIdentify the sector this account sits in and the industry/vertical the account is aligned with.Examples:HealthcarePublic SectorAutomotiveBox 6: Current sales cycle stageQualified Opportunity- Has your customer expressed interest in the joint offering and if so, what level of interest are they at?Solution Demonstration- Are you preparing for a demo and would like Microsoft to engage. Gaining Commitment- Does your customer already know the offering you and Microsoft provide and wants to move forward?Box 7: Account OverviewProvide a 4-5 sentence synopsis overview of the account.Establish the current situation that pertains to the capabilities our joint offering provides. Identify how ISV and Microsoft solution will solve for the customers problems. Confirm the desired state including other planned initiatives and work. Examples:Identify account size, revenue, number of employees, and target market.Customers corporate mission statement and values.Organization structure- major locations/facilities, HQ, and decision-making centers. Identify important industry events and trends.List the major competitors.Recent sales activity that will help moves the joint engagement along.Box 8: Summary of account initiatives Provide 4-5 sentences summary of the customer initiatives that pertain to the joint opportunity and the business impact the customer is looking to achieve by deploying initiatives.Confirm the initiatives the customer has: The business impact of not being at their desired state, the cost of delaying this initiative, and the urgency to address this joint offeringProvide all actions established at all relevant review sessionRecap why the customer would be a valuable account for the joint solutionIdentify major achievements or setbacks, changes that have taken place with the customer that can or has had an impact on why the customer would be interested in deploying our joint solution.Box 9: Area of opportunity List all relevant areas of opportunity within target account. Include up-sell and cross-sell opportunities.Identify specific known opportunities associated with joint solution Identify other areas of interest that provide cross-sell and up-sell opportunitiesBox 10: Identify competitors in deal or challenges to overcome in dealProvide any pertinent information that the Microsoft rep needs to know going into this joint opportunity.Example: This customer is looking at XX competitor that would displace XYZ from the account limiting EA renewal and overall eliminating ISV and MS footprint.Box 11: Potential closed revenueWhat is the revenue impact for Microsoft and ISV?Break all revenue streams out, including SW licenses, solution consumption, services, and perpetual revenue.Box 12: Potential close dateInclude expected close data for the joint opportunity. Estimate the expected date for the joint opportunity to close. Even if it is early in the sales cycle, identify how long the customer is taking to pick and deploy the necessary solution.Box 13: Upsell/cross-sell opportunities
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