to discuss the concept of the trading area and its related components. A trading area is the geographical area from which customers are drawn. when shopping locales are nearby, they may have trading area overlap.Many retailers utilize geographic information system software to delineate and analyze trading areas. The software combines digitized mapping with key data graphically depict trading areas. This lets retailers research alternative location and display finding on computerized maps. Several vendors market GIS software, based on TIGER mapping by the US government.Each trading area has primary, secondary, and fringe components. The farther people live from a shopping area, the less apt they are to travel there. The size and shape of a trading area of depend on store type, store size, competitor location, housing patterns, travel time and traffic barriers, and media availability. Destination stores have larger trading areas than parasites.
đang được dịch, vui lòng đợi..
